Jan 30, 2026  
University of Alberta Calendar 2020-2021 
    
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University of Alberta Calendar 2020-2021 [ARCHIVED CALENDAR]

MARK 502 - Principles of Marketing Management

★ 3 (fi 6) (either term, 3-0-0) This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.