May 04, 2024  
University of Alberta Calendar 2021-2022 
    
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University of Alberta Calendar 2021-2022 [ARCHIVED CATALOG]

RLS 232 - Marketing for Recreation, Sport and Tourism

★ 3 (fi 6) (either term, 3-0-0) Marketing is examined from the unique perspectives of recreation, sport and tourism. Emphasis is placed on marketing in the not-for-profit sector although commercial perspectives are also considered. Major topics include market positioning, research, segmentation, product, price, distribution, and promotion. This course will normally include a field experience component. Prerequisite: KRLS 105.