Doctor of Philosophy in Business with a Specialization in Marketing

Required courses (15 units):

• MARK 720 - Consumer Behaviour
• MARK 725 - Human Judgment And Decision Making
• MARK 740 - Marketing Models
• MARK 750 - Marketing Theory
• MARK 799 - Individual Research

Research methods courses (9 units):

• BUS 715 - Experimental Methods for Behavioural Science
• MARK 710 - Research Methodology in Marketing
• one other course with the approval of the supervisor.

Elective courses (12 units):

Four courses related to a cognate discipline, usually in behavioral science, judgement and decision making, psychology, microeconomics, or statistics, with the approval of the supervisor.

Thesis

Registration in 900-level THES
Students must present and defend a thesis embodying the results of their research according to GPS regulations.

Comprehensive and Candidacy Exams

All students are required to complete comprehensive and candidacy exams. Comprehensive examinations must be successfully completed within the first 24 months; students are eligible to write the comprehensive exam for their specialization after completing the course requirements. Departments within the Faculty of Business are responsible for administering the comprehensive examinations for students in their specializations. [See Doctoral Degrees ]