Jan 30, 2026

University of Alberta Calendar 2024-2025

HELP

University of Alberta Calendar 2024-2025 [ARCHIVED CALENDAR]

Major in Marketing [Business]

Sequence of Courses

Year Three

BUS 303 - Application of Business Concepts
MARK 312 - Marketing Analytics
MARK 320 - Consumer Behavior
3 units in Marketing electives (See Note 2)
18 units in free electives (See Note 1)

Year Four

BUS 404 - Capstone Project
MARK 432 - Digital Marketing
MARK 468 - E-Commerce and Retailing
MARK 472 - Branding and Marketing Strategy
18 units in free electives (See Note 1)

Notes

See Policy on Elective Courses
Marketing electives may be chosen from any 400-level MARK course.

Minors

Students with a declared major in Marketing may choose to do a minor in any subject area of Business. See Minors for Business Students . Minors are not required.
Students with a declared major in another area may complete a minor in Marketing by fulfilling the requirements of Minors for Business Students .