Jan 28, 2022  
University of Alberta Calendar 2019-2020 
University of Alberta Calendar 2019-2020 [ARCHIVED CATALOG]

Major in Marketing [Business]

Description of Field

Fundamental to success in Marketing is (a) a sound understanding of consumer behavior and customer decision making; (b) an understanding of how to collect and use information about the marketplace; and (c) an ability to integrate the components of a marketing mix to solve marketing problems.

These are provided through required courses for the major. Optional courses enable students to obtain greater depth in functional areas of marketing such as promotion, selling, and channel management, or exposure to such exchange environments as retailing, services, and international.

Career Opportunities

Former monopoly, public sector, and professional organizations, which once spurned marketing, now find it is critical to their business success. Marketing also provides an opportunity to apply creative flair in advertising and promotions; interpersonal and communications skills in sales, public and customer relations; and analytical skills in marketing research and database marketing.

Marketing majors are well trained for careers in all sectors of the economy. Entry level positions for majors occur in Sales, Customer Service, Public Relations, Promotions, Distribution, Direct Marketing, Advertising, and Marketing Research. Majors are also well placed to identify opportunities and develop marketing plans for their own entrepreneurial manufacturing, service or retailing ventures.

Sequence of Courses

Year Two—Winter

Year Three

Year Four


  1. See Policy on Elective Courses 
  2. May be taken in either of Year Three or Year Four.
  3. May be taken in any year except Year Two, Fall Term.
  4. Marketing electives may be chosen from any 400-level MARK course.
  5. See Courses in the Faculty of Business 


  1. Students with a declared major in Marketing may choose to do a minor in any subject area of Business. See Minors for Business Students  . Minors are not required. Marketing students are permitted to count one of the secondary core courses required in the Marketing major as one of the four courses constituting their minor.
  2. Students with a declared major in another area may complete a minor in Marketing by fulfilling the requirements of Minors for Business Students  .