SMO 330 - Introduction to Entrepreneurship

★ 3 (fi 6) (either term, 3-0-0) This is an interdisciplinary course for students interested in developing an idea for a new product or service into a market reality and an investable story. This course is about developing the analytical and conceptual skills required to assess the potential for a new venture. Working on a team composed of students from across different faculties, students will generate an idea, use business modeling techniques to “flesh out” that idea and define a venture opportunity, move through the customer research and development process in order to assess how to improve their new venture concept, and “pitch” their idea. Topics covered in this course will include: idea generation, business-model development, market definition, customer discovery, competitive analysis, and resource development. Open to students in any Faculty with the consent of the Department. Not open to students in first year.