Mar 14, 2026  
University of Alberta Calendar 2017-2018 
    
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University of Alberta Calendar 2017-2018 [ARCHIVED CALENDAR]

OM 620 - Introduction to Business Analytics

★ 3 (fi 6) (either term, 3-0-0) This course provides an introduction to Business Analytics - the combined use of data analysis techniques and optimization models to make data-driven business decisions. Business Analytics has applications in finance, marketing, and operations, such as insurance risk management, credit risk evaluation, targeted advertising, appointment scheduling, hotel and airline overbooking, and fraud detection. Students will learn how to build basic predictive models using data mining software and how to integrate the predictions into spreadsheet simulation models. The emphasis is on the practical use of analytical tools to maximize organizational objectives rather than on algorithm details. Prerequisite: MGTSC 501.