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Department of Marketing, Business Economics, and Law
\nFaculty of Business

\n\n

Note: Enrolment in all MARK courses is restricted to students registered in the Faculty of Business, or to students registered in specified programs that require Business courses to meet degree requirements and who have obtained prior approval of their Faculty.

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All of these courses are taken at the Alberta School of Business, including ADMI 202, which is taught in French.

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Tous les cours sont suivis à l'Alberta School of Business, y compris ADMI 202 enseigné en français.

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Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behaviour, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Pre- or corequisites: ECON 101 or ECON 102 or ECON 204. Students may not receive credit for both MARK 201 and MARK 301.

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Course Career Undergraduate
Units 3
Approved Hours 2-1S-0
Fee index 6
Faculty Business
Department Marketing, Business Econ & Law
Typically Offered either term

Description
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