Major in Marketing [Business]

Year Two—Fall

• ACCTG 311 - Introduction to Accounting for Financial Performance

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• BUS 201 - Foundations of Business OR
• BUS 222 - Professionalism and Responsible Impact (See Note 6)

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• MARK 301 - Introduction to Marketing
• MGTSC 312 - Probability and Statistics for Business
• 3 units in electives outside Business (See Note 1)

Year Two—Winter

• ACCTG 322 - Introduction to Accounting for Management Decision Making (See Note 3)
• FIN 301 - Introduction to Finance
• SEM 310 - Introduction to Management, Organization and Entrepreneurship
• 3 units in electives outside Business (See Note 1)
• 3 units in free electives (See Note 1)

Year Three

• B LAW 301 - Legal Foundations of the Canadian Economy (See Note 2)
• BUEC 311 - Business Economics, Organizations and Management (See Note 3)
• BUS 303 - Application of Business Concepts (See Note 6)
• MARK 312 - Marketing Analytics
• MARK 320 - Consumer Behavior
• OM 352 - Operations Management (See Note 3)
• BTM 311 - Management Information Systems (See Note 3)
• 3 units in Marketing electives (See Note 4)
• 3 units in free electives (See Note 1)
• 3 units in electives outside Business (See Note 1)

Year Four

• BUS 404 - Capstone Project (See Note 6)
• MARK 432 - Digital Marketing
• MARK 468 - E-Commerce and Retailing
• MARK 472 - Branding and Marketing Strategy
• 9 units in Senior Business electives (See Note 5)
• 9 units in free electives (See Note 1)

Notes

1. See Policy on Elective Courses  
2. May be taken in either of Year Three or Year Four.
3. May be taken in any year except Year Two, Fall Term.
4. Marketing electives may be chosen from any 400-level MARK course.
5. See Courses in the Faculty of Business  
6. First Year students will take BUS 101  in Year 1 and will take BUS 222  in Year 2, BUS 303  in Year 3 and BUS 404  in Year 4.Transfer students who begin in Year 2 or higher will take BUS 201  in Year 2 if they do not already present transfer credit for the course, and will not be required to take BUS 222 , BUS 303 , or BUS 404 . BUS 222  will be replaced by a non-business elective, and BUS 303  and BUS 404  will be replaced by Free Electives in the course sequencing for the Majors listed above.