Major in Marketing [Business]

Year Two—Fall

• ACCTG 311 - Introduction to Accounting for Financial Performance
• BUS 201 - Foundations of Business
• MARK 301 - Introduction to Marketing
• MGTSC 312 - Probability and Statistics for Business
• 3 units in electives outside Business (See Note 1)

Year Two—Winter

• ACCTG 322 - Introduction to Accounting for Management Decision Making (See Note 3)
• FIN 301 - Introduction to Finance
• SEM 310 - Introduction to Management, Organization and Entrepreneurship
• 3 units in electives outside Business (See Note 1)
• 3 units in free electives (See Note 1)

Year Three

• B LAW 301 - Legal Foundations of the Canadian Economy (See Note 2)
• BUEC 311 - Business Economics, Organizations and Management (See Note 3)
• MARK 312 - Marketing Analytics
• MARK 320 - Consumer Behavior
• OM 352 - Operations Management (See Note 3)
• BTM 311 - Management Information Systems (See Note 3)
• 3 units in Marketing electives (See Note 4)
• 6 units in free electives (See Note 1)
• 3 units in electives outside Business (See Note 1)

Year Four

• MARK 432 - Digital Marketing
• MARK 468 - E-Commerce and Retailing
• MARK 472 - Branding and Marketing Strategy
• 9 units in Senior Business electives (See Note 5)
• 12 units in free electives (See Note 1)

Notes

1. See Policy on Elective Courses 
2. May be taken in either of Year Three or Year Four.
3. May be taken in any year except Year Two, Fall Term.
4. Marketing electives may be chosen from any 400-level MARK course.
5. See Courses in the Faculty of Business