Mar 27, 2025  
University of Alberta Calendar 2023-2024 
    
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University of Alberta Calendar 2023-2024 [ARCHIVED CATALOG]

BUS 802 - International Marketing

Course Career Graduate
Units 3
Approved Hours 3-0-0
Fee index 6
Faculty Business
Department Strategy, Enterprenshp & Mgmt
Typically Offered either term

Description
Topics in international marketing, including the importance of international marketing to Canadian business, comparative marketing systems, evaluation of socioeconomic influences on international marketing, and marketing strategies as they relate to firm size. Restricted to students registered in the MBA China Program.