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Dec 06, 2024
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University of Alberta Calendar 2023-2024 [ARCHIVED CATALOG]
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MARK 301 - Introduction to Marketing Course Career Undergraduate Units 3 Approved Hours 3-0-0 Fee index 6 Faculty Business Department Marketing, Business Econ & Law Typically Offered either term
Description Students are introduced to the marketing concept and the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, product, price, distribution, and promotion, together with marketing research, consumer behavior, planning, and global marketing. A critical theme of the course is the need for the marketing mix to fit with the requirements of consumers, the competitive environment, company strengths, and community expectations. These issues are considered from strategic and tactical perspectives. Prerequisites: ECON 101 or ECON 204.
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