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Sep 07, 2024
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University of Alberta Calendar 2022-2023 [ARCHIVED CATALOG]
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MARK 502 - Principles of Marketing Management Course Career Graduate Units 3 Approved Hours 3-0-0 Fee index 6 Faculty Business Department Marketing, Business Econ & Law Typically Offered either term
Description This course commences with an examination of core marketing concepts, including strategic marketing planning, segmentation and the marketing mix (product, price, place and promotion) and the integration of these concepts into a marketing plan. Specific focus is then provided to developing pragmatic skills regarding marketing effectiveness.
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