MARK 432 - Digital Marketing

Course Career Undergraduate
Units 3
Approved Hours 3-0-0
Fee index 6
Faculty Business
Department Marketing, Business Econ & Law
Typically Offered either term

Description
This course introduces the student to the management of the marketing communication mix with an emphasis on the evolving nature of digital marketing communication tools. It focuses on the techniques used for marketing communications in an environment where consumer and cultural influences strongly interact with strategic marketing decisions to impact outcomes. The role of measurement analytics in the implementation of communications strategy is also examined. Prerequisite: MARK 301.