Apr 24, 2024  
University of Alberta Calendar 2022-2023 
    
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University of Alberta Calendar 2022-2023 [ARCHIVED CATALOG]

AUMGT 330 - Introduction to Marketing

Course Career Undergraduate
Units 3
Approved Hours 3-0-0
Fee index 6
Faculty Augustana Faculty
Department AU Social Sciences
Typically Offered either term

Description
Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.