Apr 19, 2024  
University of Alberta Calendar 2021-2022 
    
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University of Alberta Calendar 2021-2022 [ARCHIVED CATALOG]

BUS 802 - International Marketing

★ 3 (fi 6) (either term, 3-0-0) Topics in international marketing, including the importance of international marketing to Canadian business, comparative marketing systems, evaluation of socioeconomic influences on international marketing, and marketing strategies as they relate to firm size. Restricted to students registered in the MBA China Program.