Sep 25, 2021  
University of Alberta Calendar 2021-2022 
    
University of Alberta Calendar 2021-2022

MARK 312 - Marketing Research


★ 3 (fi 6) (either term, 3-0-0) Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.