Dec 02, 2024  
University of Alberta Calendar 2019-2020 
    
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University of Alberta Calendar 2019-2020 [ARCHIVED CATALOG]

MARK 470 - Selling and Sales Management

★ 3 (fi 6) (either term, 3-0-0) The role of selling and management of the sales force in diverse modern business environments. Topics include sales strategies, sales force planning, organization and evaluation, recruiting, selection and training, leadership and motivation, sales forecasting quotas and types of compensation. Prerequisite: MARK 301.