Dec 02, 2024  
University of Alberta Calendar 2019-2020 
    
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University of Alberta Calendar 2019-2020 [ARCHIVED CATALOG]

MARK 312 - Marketing Research

★ 3 (fi 6) (either term, 3-0-0) Nature and significance of marketing research. Marketing research methods, investigation and analysis of specific research problems. Prerequisite: MARK 301. Not open to students with credit in MARK 412.