Apr 04, 2020  
University of Alberta Calendar 2018-2019 
    
University of Alberta Calendar 2018-2019 [ARCHIVED CATALOG]

AUMGT 330 - Introduction to Marketing


★ 3 (fi 6) (either term, 3-0-0) Introduction to the theory of marketing and its practice. The role of marketing within the business environment is discussed. Topics include the product design and management, national and international marketing strategies, consumer behaviour, product distribution and pricing, and market research. Prerequisites: AUMGT 200.