Mar 04, 2026  
University of Alberta Calendar 2017-2018 
    
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University of Alberta Calendar 2017-2018 [ARCHIVED CALENDAR]

PHARM 596 - Pharmaceutical Marketing

★ 3 (fi 6) (first term, 3-0-0) An examination of the process of marketing pharmaceuticals in Canada. Topics to be covered are: pre-marketing requirements, regulatory control over drugs, price and product competition, promotion and advertising of pharmaceuticals, channels of distribution, packaging, ethics, price, and group purchasing. The course stresses the unique factors to be considered in marketing pharmaceuticals. Prerequisite: PHARM 372.